Jul 24
In this article, paid search expert Christine Churchill explains how local PPC advertisers can get an extra “show map” line to appear in their ads by linking to data in their Google Places accounts. It’ll help boost click-throughs at no extra cost.
Jul 24
Here are a few recent articles and resources I found this week that might interest you.
Jul 24
In this video interview, legendary search guru Mike Grehan discusses another way of looking at the linkage of the Internet, a concept that he calls the Synaptic Web. Like the brain’s neural network, the social web allows people to link together, form consensus, and find solutions.
Jul 18
In this article, linking expert Eric Enge explains the two benefits of creating a profile of backlinks to your competitor’s website. First, you can request the same webmasters to link to your site. Second, you can discover site categories that might have an interest in your type of site.
Jul 10
Local business listings on Google Places don’t rank high unless they have citations from third party data providers or from mentions on webpages across the Internet. In part 4 of a series, Local Internet marketing expert Dev Basu explains how to obtain these citations.
Jul 2
In this article, social media expert Lorrie Thomas explains how to make the decision of hosting a blog on your own domain or using a free blogging service. She discusses the pros and cons of each option to help you make the best choice for your organization.
Jun 26
In this video interview, SEO expert Eric Enge first explains the meaning and importantce of optimizing for multi-word, ”long tail” search terms. Then he describes a technique his firm has used to produce for clients webpages optimized for long tail terms.
Jun 26
In this article conversion expert Todd Follansbee provides a quick quiz to see how well you understand key persuasion principles. Then he explains each of the answers, citing psychological research in principles that movtivate people to act. He concludes each explanation with how it applies to your website design and approach.
Jun 18
In this article web context expert Nick Usborne offers helpful tips that can help the topics of your new webpages be perceived as much more attractive. This is the smart way to leverage your time — and some you haven’t thought of yourself!
Jun 18
In this video interview, marketing consultant Andy Beal explains how you can promote your site by hosting images, videos, and PowerPoint slides on various sharing sites.
