Although ebooks are already popular, do you know we haven't even come close to touching the surface of the real potential?As major publishers worldwide gear up to invest billions in online publishing, more and more people will become used to the idea of buying an ebook and reading it online.Even though I and many others [...]

One of the most important things I discovered about how we work is that we do not get very far by using force. By pushing our way into things, forcing ourselves to act, we destroy much more than we fix. We fail more often than we succeed.It is as though we are at the helm [...]

Here's a simple idea that holds more power than you might think.A big problem many people have is simply keeping the right mindset throughout the day. Or doing what they should be doing.Get yourself a reminder software like the one at: http://www.rkssoftware.com/itstime/overview.htmlUsing this software you can set yourself reminders for every hour.Many of us make [...]

I was gone!I wasn't anywhere around to hear my wife, Wendy, yelling my name. "Allen....ALLEN, come help me." It took a punch in my arm to awaken me from my Jamaican Dream of sunny beaches and hot weather.Who could blame me? New Orleans was unusually nippy that day with wind shears that were so cold [...]

by Abe Cherian

To maximize the selling power of your web site you
need more than just a professional web site and
great products — you must implement strategies
that produce more dollar revenue per customer.

Here are five strategies that you can use to boost
sales from your web site.

1) Upsell at point of sale:

The easiest time to sell more is at the point of
sale, when your customer has already decided to
purchase your main product. This is when your
customer is in a purchase mode. The customer has
already opened his wallet and is ready to pay you.

You can ethically capitalize on this by offering
your customer more products that will compliment
the product that he/she is about to purchase. Make
sure that you offer the special product for a
cheaper price than what it normally sells.

Up-selling is the easiest way to increase your
profits. You’ll see that 25% to 40% of your
customers will take advantage of your special
offer.

2) Present higher packages before less expensive
packages:

If you are selling multiple products or services,
present the higher package before your less
expensive package. It’s a proven fact the if you
present your higher packages before the less
expensive packages, more customers will go for
your higher package.

3) Add an interactive Communication Platform:

Initiating interaction with visitors and
customers and supplying helpful information
before they leave your site you can dramatically
reduce shopping cart abandonment and increase
average order size.

www.liveperson.com chat service is a good service
where your visitors can chat with you if they have
questions.

4) Use a lead-capture landing page:

Most people just send visitors to their main
splash page, which is probably not the most
effective way to market if you want more
conversion. A better way to get more out of
your visitors would be to use a lead-capture
landing page instead of your splash page.

A lead-capture page is a single web page that
highlights the main benefits of your product
without giving any more information other than
creating interest in your product. It then
prompts your visitors to type in their contact
information to proceed further. Your visitors
are then redirected to your main web site.

You can now follow-up with qualified prospects
and convert more visitors into paying customers.
Using a lead-capture page has proven to increase
conversion rates by up to 35%.

You can create a lead-capture page or use a
third party service to create and manage all
your leads. One major advantage of third party
services like www.imediatools.com
or Plugged N Biz is that you can
manage and follow-up with your prospects
automatically.

5) Add a comparison chart:

You will close more sales quickly by showing your
visitors how your product stands out from your
competitor’s.

There are many strategies that you can use to increase
sales and conversions, but you can be sure to increase
revenue from your web site by using the five strategies
above.

—————————————————
Abe Cherian is the owner of Multiple Stream Media,
a company that helps online businesses find new
prospects and clients, who are anxious to grow
their business fast, and without spending a fortune
in advertising and automation.
www.multiplestreammktg.com - www.imediatools.com
—————————————————

You know how many products are out there that tell you how to set up niche sites and mini-sites and make money with them right?A very easy way to take those same kind of products and make more money with them is to change the advertising so it targets a different group of people.For example...Let's [...]

Let's take a little fascinating journey into the brain and reveal the way you can come up with millionaire ideas, literally one after the other. I'm not exaggerating either...There was a College experiment conducted with students that had them think of the all the words they could that started with the letter C.They had to [...]

By S. Housley

Determining keywords is a critical step in web design. If
your website and meta tags do not contain related keywords,
web surfers will be unable to find your website when they
conduct searches.

The formula is a little tricky - you will need to locate
terms that are popular and relevant to your site. These
terms may or may not be terms that *you* feel are relevant
terms. The optimal terms in a site should be terms that a
potential customer would use when searching for a website
with your content. In order to achieve success your website
should be optimized with terms and phrases that are
descriptive, related to your content, and which receive a
significant amount of searches. The caveat, of course, is
that you want to find terms and phrases where there is
little competition, so you quickly achieve high ranking in
the important search engines.

relevant + popular with searchers but not with competitors =
success

Markets saturated with other sites competing for search
terms make it difficult to find quality keywords. Sometimes
it is better to optimize for a less popular term, one that
is more targeted at your visitor, as it will likely have a
higher conversion rate than a less specific popular term.
The first step to determining keywords is brainstorming a
list of logical terms and phrases that relate to your
product or offerings. This should be done by a number of
individuals; sometimes people have very different ideas for
search terms and by identifying a variety of people and
their search terms you may tap words that hadn’t occurred to
you. There are a number of free and low-cost tools available
online and for download that will allow you to expand and
research terms that have been brainstormed. The results
typically vary with the tools but overall the tools will
assist you in determining where to focus your keyword
efforts. The tools will often assist with pay-per-click
engines, creating expanded, related keywords or phrases that
can be bid on.

In addition to examining log files to see what terms
customers are using to find a website, visit competitorsâ?T
web sites and examine their meta tags for additional terms,
use a thesaurus to find related terms, include misspellings
of keywords in your meta tag keywords, and optimize for
various forms of nouns and verbs, including tenses and
plurals.

Keyword Tools -

KeywordTumbler - KeywordTumbler takes existing keyword
phrases and generates multiple variations, reordering the
words. This allows you to build a large keyword list in
seconds.
http://www.keywordtumbler.com

TheDowser - Overture Keyword Tool, Google Keyword Sandbox,
Keyword Harvester, Google AdWords report analyzer, Google
AdWords optimization tool, log file analyzer, conversion
tracking and optimization tool.
http://www.thedowser.com

WordTracker - Wordtracker helps you choose the right
internet marketing keywords that will help your search
engine placement and ranking. Use Wordtracker for keyword
research. Web marketing is all about search engine ranking,
and that starts with the proper internet marketing keywords.
Get a free keyword report and web site promotion
information!
http://www.wordtracker.com

Keyword Suggestion Tools - A handy little tool will show you
the results of your query from both Wordtracker and Overture
for determining which phrases are searched most often. Enter
a search phrase below to see how often it’s searched for, as
well as get suggestions for alternate (but similar)
keywords.
http://www.digitalpoint.com/tools/suggestion/

Keyword Ranking Tool - This utility can be used to check
search engines for keyword ranking and track search engine
ranking for your various keywords over time, which, as you
probably know, is critical when doing search engine
optimization.
http://www.digitalpoint.com/tools/keywords/

Overture Keyword Tool - After entering a keyword or phrase,
Overture provides a list of related phrases that have been
searched on. The tool provides a count that indicates the
number of times the phrase has been searched on.
http://inventory.overture.com/d/searchinventory/suggestion/

Topword Tool - Topword Tool is a free online tool that
analyzes a complete web page and counts keyword occurrences,
as well as keyword phrases (number in brackets), equal to or
above that set in the Minimum Occurrences setting. It
supplies a list of keywords and keyword phrases which are
most likely to achieve the highest rankings on a major
search engine. The tool will also analyze your meta
description/keyword and title tags and then, through color
coding, inform you of words/phrases which should be
included. The main use for this tool is checking your
optimization and tweaking existing web sites to rank well.
http://www.abakus-internet-marketing.de/tools/topword.html

Google Suggestion - The Google Suggestion is a new online
tool for webmasters. As you type into the search box, Google
Suggest guesses what you’re typing and offers suggestions in
real time. This is similar to Google’s “Did you mean?”
feature that offers alternative spellings for your query
after you search, except that it works in real time. For
example, if you type “bass”, Google Suggest might offer a
list of refinements that include “bass fishing” or “bass
guitar”. Similarly, if you type in only part of a word, like
“progr,” Google Suggest might offer you refinements like
“programming”, “programming languages”, “progesterone”, or
“progressive”. You can choose one by scrolling up or down
the list with the arrow keys or mouse. The tool provides a
number that indicates the number of searches a specific word
or phrase has had.
http://www.google.com/webhp?complete=1&hl=en

Keyword statistics give webmasters a way to tap into what is
on the minds of Internet consumers. When you can match your
marketing efforts to the various ways people locate their
items of interest on the net, potential customers will be
streamed to your site like ants to a picnic.

About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing and
publishing RSS feeds and NotePage, Inc.
http://www.notepage.net a wireless messaging software
company.