1. Use plenty of examples in your ad copy. This will
allow your whole target audience to understand your
pitch completely.

2. Gain extra credibility by using terms your readers
may not understand, but can follow by explaining them
in simple terms. This will show you’re an expert.

3. Reveal how excited you are about the product. You
could use words or a picture of yourself looking very
excited.

4. Tell your target audience you were in their current
position. Next, tell them how your product pulled you
out of that position.

5. Challenge your readers at the end of your ad.
Make a bet with them; if your product doesn’t solve
their problem, offer them a free product in return.

6. Get your audience involved in your ad by asking
them questions. They’ll automatically want to answer
the questions in their mind.

7. Introduce yourself in your ad copy. Haven’t you
ever read an ad copy and wondered half way through it
who is selling the product? It’s a big turn off.

8. Start your ad with a story. It draws people right
into your ad and they forget they’re being sold to.
You could start with “Once upon a time…”

9. Use less than five points in your ad copy. If you
start revealing too many topics, your readers might
get confused and quit reading.

10. Make your target audience’s experience reading
your ad positive. You could educate them or tell a
joke to make them laugh.

Be sure to check out our new site at Daily Joke Gallery

1. Give your customers a discount when they spend
over a certain dollar amount for ad space. You can
also apply this tip to the amount of ads they buy.

2. Offer your customers a free bonus for renewing
their ad order. It could be an ebook, special report,
online utility, etc.

3. Sell advertising space between your content. You
just break an article in half and insert the banner or
classified ad between it.

4. Write content that’s tailor made to mention and
relate to the product your customers are advertising.
This is more work but, you’ll sell a lot of ads.

5. Tell your customers when they buy an ad you’ll
also add it to your free ebook and message board
for free.

6. Offer to endorse the product your customers are
advertising before or after their ad. In all honesty,
you would have try out the product first.

7. Write a review for your customer’s product to
place under their ad. This is similar to a testimonial
or endorsement but more in-depth.

8. Offer a buy 2 ads and get 1 free deal. With the
slow economy and advertising sales, most businesses
are bound to be looking for a good ad deal.

9. Give your customers a ton of free bonuses when
they buy ad space. It can be submission software,
an ebook full of advertising or copywriting tips, etc.

10. Guarantee your customer’s advertising results.
If they don’t like the traffic they receive, give them
a refund or another ad for free.

“Generating $8,700 Per Month”

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I thought I’d drop in and post this real quick….I needed to give my designer a page out of a book I own that is really valuable to me. I didn’t want to cut the book because it came in a course that cost me around $500, or even $700…can’t remember exactly.Anyway, since I certainly [...]

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© 2005 Rick Rouse, http://www.rlrouse.com
———————————————————

Most webmasters are reluctant to link out from their home pages, so
getting home page links pointing to your own website can be
difficult. But there is a simple and effective way to get tons of
home page links.

All you have to do is find websites that are relatively new and offer
the webmasters a good link from two or three internal, well-
established pages on your site in exchange for a home page link on
theirs.

This is a true win-win situation because your linking partner gets
two or three high quality inbound links to help establish his/her new
site while you get a home page link on a site that will become
established in its own right in a relatively short period of time.

Some of your linking partners will move your home page link to an
internal page after their site becomes established, in which case you
can drop all but one of your links to the other site. It’s still win-
win because:

1 – You still have a quality inbound link in exchange for yours.

2 – During the time it takes for the other site to grow and build a
solid rankings foundation in the search engines, you’re taking
advantage of the anchor text boost and traffic from the home page
link!

———————————————————-

About The Author:

Rick Rouse owns RLROUSE Directory & Informational Resources. You can
visit him at http://www.rlrouse.com

Copyright 2005 Bob Leduc

http://BobLeduc.com

Each of these 11 marketing tips is based on a marketing
strategy or tactic proven to boost sales. How many are you
using?

Tip 1:
Your customers buy your product or service to feel a certain
way after their purchase. Keep this in mind as you develop
your ads, web pages and other sales tools. Use vivid word
pictures to dramatize the pleasant feelings your customers
experience when they use what you are selling. It
intensifies their desire to have it and motivates them to
buy now.

Tip 2:
Continually test new advertising and marketing methods
…and old methods you never tried before. A good guideline
to follow is to allocate 80 percent of your budget to proven
promotions and 20 percent to testing new things. Most
businesses using this formula keep growing regardless of
changing market conditions and intense competition.

Tip 3:
Reduce the size of your ads so you can run more ads for the
same cost. Don’t be surprised if your short ads generate a
higher response than long ads – giving you a bigger return
for your expense. One of the most effective ads I ever used
was only 11 words.

Tip 4:
Print your best small ad on a postcard and mail it to
prospects in your targeted market. People read postcards
when the message is brief. A small ad on a postcard can
drive a high volume of traffic to your web site and generate
a flood of sales leads for a very small cost.

Tip 5:
Active, stimulating words and phrases keep prospects
interested in reading your sales copy. Look for dull passive
words and phrases and replace them with active ones. For
example, change a phrase like “…it’s practical and
inexpensive” to “…it’s fast, easy and you save $99″.

Tip 6:
After telling prospects what they gain when they buy your
product or service, tell them what they lose if they do not
buy it. Most people fear loss more than they desire gain.
Customers want your product or service so they can enjoy the
benefits it provides. But they will want it even more if you
remind them of what they lose by not buying it.

Tip 7:
You can eliminate any last minute hesitation prospective
customers may have by announcing a pleasant surprise near
the end of every selling procedure. For example, add an
unexpected bonus to each transaction immediately before the
final action that completes the sale.

Tip 8:
You can boost your total sales volume and your average size
sale at the same time by combining 2 or more related
products or services into a Special Combination Package. Set
the price lower than the cost of buying each item
separately. This “special deal” will motivate both
procrastinators and bargain hunters to buy now.

Tip 9:
You always need to find new customers. But don’t overlook
the sales you can easily get from your existing customers.
It’s easier to get more business from them than it is to get
any business from new prospects. Follow up with your
existing customers to get more sales of the same product or
to offer them additional products and services.

Tip 10:
How would you react if you got a personal “thank you” from a
business several days after you spent money with them? You’d
feel good and probably want to do more business with them.
Give that same feeling to your customers. They will reward
you with more business – and a flood of referrals.

Tip 11:
Convert your customers into publicity agents. Develop an
incentive for them to tell associates and friends about the
value of your products or services. An endorsement from them
can produce sales you would never get with any amount of
advertising.

How many of these 11 marketing tactics are you using? How
many have you overlooked? You are losing sales if you don’t
use all of them.

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards …and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You’ll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV