Event triggered emails are nothing new, but here is a strategy that I've been leaning on more heavily over the past year that you might want to adopt for your email publishing strategy. Event triggered emails can help increase sales & conversions, decrease sales cycle time, increase customer or list member loyalty, and much more.

Years ago, when I was in the banking business I quickly learned that "The older a past due loan payment gets the colder it gets". Its the same for marketers--- the longer a prospect goes without buying from you, the less likely he is to buy anything at all.

Your list is your life. If you do not have a list of customers and prospects, you may do okay in your business but you won't be great. The one and only thing that separates great marketers from okay marketers is the effort great marketers put into building their list of prospects and customers.

To keep your email deliverability high, you must continually create stronger email list member policies to ensure that you're not opening up your list to be thought of as being part of the "dark side" of the force .

From my site, an Ezine-Tips reader asks:

One way to raise sales, conversions and web traffic is to increase the frequency of your ezine deliveries but, how do you do that without losing your members who didn't sign up for that frequency (misrepresentation issue) and without alienating the positive relationship you built with the other members who don't mind the frequency increase but don't find every email relevant to their needs?

Basic email etiquette discussions are better left for last decade. In this decade, we're more concerned with giving our email clients the same or better service than we would for a client standing physically in front of us wanting to buy something.

How long does it take you and/or your team to produce your email newsletter?

The neurophysiological dynamics of understanding each email message are very complex. From that complexity, three basic phases float to the top that you will want to become familiar with. I like to label these: (1) the association phase, (2) the connection phase, and (3) the reaction phase. Let us look at each of these, and how the writer and reader can assume a more active role.

Everyone who publishes an HTML email newsletter at some time gets the urge to include an image, clipart, photo, graph, chart, etc... Today, we're going to focus on photo stock, or where you can get stock photos (with or without paying for them.)