To keep your email deliverability high, you must continually create stronger email list member policies to ensure that you're not opening up your list to be thought of as being part of the "dark side" of the force .

From my site, an Ezine-Tips reader asks:

One way to raise sales, conversions and web traffic is to increase the frequency of your ezine deliveries but, how do you do that without losing your members who didn't sign up for that frequency (misrepresentation issue) and without alienating the positive relationship you built with the other members who don't mind the frequency increase but don't find every email relevant to their needs?