Event triggered emails are nothing new, but here is a strategy that I’ve been leaning on more heavily over the past year that you might want to adopt for your email publishing strategy. Event triggered emails can help increase sales & conversions, decrease sales cycle time, increase customer or list member loyalty, and much more.

Years ago, when I was in the banking business I quickly learned that “The older a past due loan payment gets the colder it gets”. Its the same for marketers— the longer a prospect goes without buying from you, the less likely he is to buy anything at all.

Your list is your life. If you do not have a list of customers and prospects, you may do okay in your business but you won’t be great. The one and only thing that separates great marketers from okay marketers is the effort great marketers put into building their list of prospects and customers.