Sign Me Up!: A Marketer's Guide to Creating Email Newsletters That Build Relationships and Boost Sales is a new book by Matt Blumberg & Michael Mayor with Tami Monahan Forman & Stephanie A. Miller. I've read the book from cover to cover in a few days and thought it was an excellent book for those looking to understand the marketing reasons why running a permission-based email newsletter can help build your business.

Writing chained auto responder messages to sell a product is a good idea in principle, but in practice it can LOSE you clients just as well if you don't get right.

Writing articles is the best kept secret in the world of Website promotion. It is easy, yields fast results, and generates thousands of links to your website…