Many marketers already appreciate the awesome power of automated follow up using autoresponders but there's one simple trick that's often overlooked and which can boost your success immediately and for free.

The saying "Quality, not Quantity" is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, with hopes to achieve high open rates and sales. The truth is that you are more likely to achieve your campaign goals if you send an email out to 100 targeted individuals than you would to 10,000 randomly purchased email addresses.

Building an opt in list is essential to success online and capturing their eMmail address is sometimes difficult. These tips will help!