There are many theories on the mysterious workings behind Google's PageRank system, but is all the effort really worth it in the end? What is the importance of Google's PageRank for your website?

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Link exchange is a very powerful technique to rise the status for your web site. Link exchange is not hard: you email to the web site owner in your niche, offer to exchange links your link is pasted on the web site of directory partner, the link from your partner's web site to your web site. The links are placed into special directories that are usually named "Links", "Exchange Links", "Link Directory" or something similar to it.