Email is the world's latest art of communication but too many marketers forget to use it in a way that does not upset readers or put them off. This article examines 10 key tips about how to use the best email language to generate relationships and sales in web marketing.

7 general mistakes which you should avoid to make your web business successful and not unprofitable.

Return Path is best known for their ECOA services (Email Change Of Address), and they are also known to be a smart marketing firm (acquiring Netcreations / PostMasterDirect.com last June).