Beyond all the hype, what makes a viral marketing campaign successful? While many factors come into play, I believe that a desire to help others to succeed is the most important piece of the puzzle..

When we bring a new website into the world, it is our baby. We have all kinds of expectations for it. We send out birth announcements. When it doesn’t stand up by itself in the first three months, we may be a trifle dissappointed. If it isn’t walking by the end of its first year, we might ask if something is wrong.