Direct Email Marketing can be one of the most effective forms of advertising you can use to spread the word about your product or service. You need to properly plan and structure the tiers of your email marketing campaigns otherwise you can run into SPAM complaints, domain blacklisting, email blocking, and an overall bad reputation.

The Internet is full of "How To Get MORE Traffic To Your Web Site" Schemes, Strategies And Techniques. Here's a better question... "What are you doing with the web site traffic that's already ON your web site?"