By S. Housley

As publishers have moved towards monetizing RSS feeds, their
have been vibrant discussions as to whether advertisements
in feeds are viable or whether they will drive subscribers
away. At the end of the day while it appears that many are
discussing the philosophical approaches to ads in RSS feeds
few are taking the time to examine the options available for
inserting advertisements in feeds. Ultimately the
advertisements served are going to determine the success of
RSS as an advertising medium. The ads served must be related
to the content contained in the feed. If the RSS feed
contains quality content, the ads are relevant, and the
volume of ads is in balance with the volume of content
served, advertising in RSS feeds will succeed. Take a closer
look at some of the ad serving options currently available
for RSS feeds.

Review of Current OptionsGoogle AdSense for Feeds
Google’s AdSense for Feeds offers contextually targeted
advertisements, with a wide selection of advertisers. Google
chooses not to divulge the percentage of revenue that is
shared with the publisher, so it is difficult if not
impossible to predict monthly revenue. The current Google
AdSense system for feeds is tied to blogs and does not
appear to be overly flexible.
http://www.google.com/adsense

Pheedo
Pheedo displays categorized advertisements rather than
contextual advertisements. The upside to this is that
Pheedo’s advertisements can be used in conjunction with
Google AdSense or AdSense for feeds without violating
Google’s contract. Pheedo works with the publisher to serve
advertisements from similar or related categories associated
with the feeds contents.

Pheedo’s system allows for advanced ad filtering, giving
publishers control over keyword ad filtering, specific ad
filtering or url filtering. Pheedo’s system also allows
publishers to sell ads to existing advertisers whom they
already have a relationship. The revenue split is 50% and
feeds can be a sponsored flat rate advertisement or a
pay-per-click advertisement, where the publisher is only
paid if the advertisement is clicked.
http://www.pheedo.com

Kanoodle for Feeds
Kanoodles systems for providing advertisements for feeds is
similar to Google’s but they do not have the breadth of
advertisers that Google boasts. Advertisements are served
based on topics, not to keywords. Kanoodle shares 50% of the
revenue generated from the advertisements with the publisher
serving the ad.
http://www.kanoodle.com

Evaluating Options
When evaluating feed ad serving solutions consider the
following:

1. Ad Relevance
In order to generate revenue from RSS advertisements or for
an advertising campaign to succeed using RSS as a channel.
It is absolutely critical that the advertisements served in
the feed contain related content, the more related the
content the higher the likelihood that the advertisements
will be of interest to the reader and clicked. Also the
closer the content relates to the feeds theme the higher the
likelihood the reader will have genuine interest in the
product or service being advertised.

2. Ad Ratio
Publishers need to retain control over the frequency of
advertisements. Readers will become frustrated with feeds
that are heavily laden with advertisements and genuine
content. The advertiser is happy as they are reaching a
targeted audience the publisher is happy because their
advertisement is being clicked and generating revenue.

3. Clearly Denoted as Ads
The debate over editorial control and advertisements rage
on. It is generally considered proper net etiquette for
publishers to clearly mark advertisements to distinguish
them from editorial web content. When selecting a RSS
advertising partner consider the context in which the
advertisements are displayed. Does it blend with the feed or
site, while still being clearly marked sponsored material?
Or does the content blend so well that it appear as a
product or service endorsement from the publisher?
Credibility and reputation online matter, and the
segregation of advertisements and ensuring they are properly
denoted as such will go a long way to enhance credibility
with readers.

Clearly as RSS increases in popularity publishers are
looking for ways to monetize their content. RSS in
advertising is a logical step, and striking a balance
between quality, consistent content and occasional related
advertisements will lead to the success of advertising in
RSS feeds. If the balance is not found, publishers may be
forced to move to a subscription RSS feed model.

About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for FeedForDev http://www.feedfordev.com
an RSS component for developers

By Oluwafisayo http://profitbomb.com

One goal every Internet marketer and most
probably anyone in business has is to make
a sale. If you truly want to get
your piece of the Internet “pie”, this is
perhaps the greatest “magic” you should
learn. The magic of getting
people to purchase your product.

Your major goal is therefore to produce a
stream of sales 24/7. This is achieved
only if you apply “psychological” purchase
triggers that helps eliminate purchase barriers
and that helps people buy from you over and
over again.

Take note, each one of these triggers will
prompt people to beg you with their money,
come back again and beg for more of your
product.

1. Personality.

You are trying to sell to humans and the
psychology remains the same. Humans are always
keen on relationships. Your goal is to present
yourself as some real person and not some sales
“icon” sitting behind some mahogany table
somewhere across the world. Make them “feel”
you. Write your ad materials like the person is
standing with you and talk straight. Tell them
about your personal experiences, what you went
through, catch them on a friendly note.

2. Give Testimonials.

A written testimonial about what you sell
from a customer who’ve actually used it is
a strong enough psychological purchase trigger.
Include contact details and picture when
available.

3. Give a Bonus.

If you really want to see people in the
“spending action”, give a bonus. This simple
but effective psychological purchase trigger
works on the mind and puts people into the
buying mood. Clichés such as “buy one, get one
free..” have made me buy quite a lot of things
and I am sure it has happened to you a lot of
the time.

Why don’t you use it to produce some sale too.

4. Give a Special Offer and Back-it-up With a
Deadline.

If you have a product or service, one sure-fire
technique for selling more than you’ve ever
sold this week is simply to create a special
offer and give a deadline. For instance, if you
sell a product for $30, do a little price
slash, add a little bonus, give a deadline and
make your offer public. I bet it, you won’t
sleep that night because the phone wouldn’t let
you.

5. Guarantee The Sale

The object of a guarantee is simply to remove
all purchase barriers from the customer and get
him to buy. Guarantees tell the potential buyer
you are sure about your product and makes him
feel double safe he will get back his
money if he is not totally satisfied.

If your product is truly what you say it is,
you should not be afraid to give a guarantee
and once the word is out about your guarantee,
be sure the sales will pour in.

6. Use Plenty of Action Words.

A lot of people produce “power-packed” sales
material intended at producing results only to
spoil the whole thing just because they did not
use enough action words which asked for the
sale.

You must in clear terms ask the prospect to do
something. Ask him to call, click, buy now,
send in a stamped self addressed envelope, send
his email.. Just make sure you ask him to do
something and when it finally comes to you
asking him to buy, to so in clear terms.

7. Pre-Sell With A Free Gift.

The greatest word I have seen around is the
word free. By giving out something free, you
can actually pre-sell. Pre-selling is all about
getting a potential buyer to test you out or
get to know you. You do this to get him ready
for the real sale you want to make.

If you sell a book for instance, writing an
article or a press release on the subject of
the book and giving it away free is a great way
of pre-selling your book.

You have it. The “Top 7 Zero-Cost Psychological
Purchase Triggers That Produces Guaranteed
Sales.” All you need to do is use these
strategies in combinations to produce the
sale you need.

(c) Oluwafisayo, 2005.

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