This is an open source marketing plan for small and medium sized businesses to promote their websites. It is released with the hope that it can be useful. Feel free to e mail it to anyone you think can benefit out of it. It is FREE. Nothing will please this author more than to see the plan put to good use, improved and shared among the community.

The saying goes that spray and pray does not yield great results. If you take aim at the right audience then you will have a better chance at winning business. The same is true when linking on the web. Read this article for tips on how to make sure you are aiming at the right target.

Don’t throw the baby out with the bath water. An analysis of how a site is performing before any major changes are made not only provides a benchmark to measure the success of changes but also ensures that what is working well is recognised and developed in the new design.