Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. To counter this, make sure to let your audience know about your book’s benefits and how it can help them in their lives. Keep your book alive and selling well for years when you write a sales letter.

QUESTION: What do you do with leads once you have generated them?

Is there ever a good argument to force or ask your email newsletter members to resubscribe? …to confirm their interest in receiving your emails? Let’s address this ezine subscription renewal issue together by listening to Dale’s story and my response.

There are two types of evil when it comes email newsletter publishers who repurpose their email lists: Type 1) Intentionally misleading and no true respect for the privacy of their list member and Type 2) List-slaughter is where they unintentionally come to the realization that the current ezine relationship isn’t working for their business interests any more so they take liberties that they know are wrong.

If you’ve run out of ‘good’ ideas for topics for your next email newsletter, today you’re going to discover my top 5 favorite ways to pick new ezine topics and a link to another article of 20 more new ezine topical ideas for you to leverage.

Many times I come to an email newsletter to get a specific outcome, such as being more informed, keeping up on trends, picking up a new strategy to test, or simply being entertained… and lately I’ve noticed handfuls of ezine publishers who have a hard time realizing that I didn’t give them permission to tell me about their personal life… on and on and on and on… You get the point.

Having been in the email services industry for more than a decade — it occurred to me that you might benefit from taking a peak at some of the leaders that I track in the “Email Universe”. Here’s my short list:

Different strategies to market to your clients for stability and growth.

Email marketing solution provider dotMailer announced its technology partnership with the award winning push technology market leader Skinkers for new and existing clients on 1st May 2007. Direct marketing experts think that this is going to open new horizons for targeted email promotion and other internet marketing solutions.

MAG studios undertakes the software development in an outsourced application development in India as per laid down and agreed software engineering practices. In cases where the customer has established practices, these engineering practices are followed. Alternately, the engineering practices are discussed upfront and agreed.