Archive for April, 2010

Programs I Use on My Website. Part 1. Basics

This article is the first in a series of articles in which Dr. Ralph Wilson, editor of Web Marketing Today, describes the various programs that run his four websites. In the article he discusses web design programs, server side includes (SSIs), CSS, JavaScript Programs, and search programs.

In this video interview, conversion expert Bryan Eisenberg discusses three of the secrets behind top-converting e-commerce websites: (1) communicating your unique value or campaign proposition, (2) making decisions based on analytics data, and (3) leveraging the voice of the customer.

Spam, Spam Bots, and Double Opt-in E-mail Lists

In this article, Dr. Ralph Wilson discusses why attacks by spam bots that subscribe bogus e-mail addresses to lists have caused him to use a double opt-in (or confirmed opt-in) system, rather than a single opt-in system for his e-mail lists — even though this keeps his lists from growing as rapidly.

In this video interview, Greg Jarboe observes that there are more YouTube videos watched each month in the US (10 billion), than there are searches on Google. Businesses can’t ignore this medium!

In this article local SEO expert Dev Basu outlines the first steps towards taking control of your business data, sometimes referred to as “claiming your listings.” He also explains the best way to complete a business profile at Google Local, Yahoo, and Bing.

In this video interview, Internet marketing expert Rebecca Lieb discusses two ways that marketers are using mobile device or iPhone apps (applications) to promote their businesses — both local and nationwide.