Archive for June, 2010

How to Leverage the ‘Long Tail’ of Search with Eric Enge (8:13)

Author: Best Media Marketing

Jun 26

In this video interview, SEO expert Eric Enge first explains the meaning and importantce of optimizing for multi-word, ”long tail” search terms. Then he describes a technique his firm has used to produce for clients webpages optimized for long tail terms.

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  • Filed under: E-Mail Marketing

    • Can You Pass this Short Quiz on Being Persuasive?

    Author: Best Media Marketing

    Jun 26

    In this article conversion expert Todd Follansbee provides a quick quiz to see how well you understand key persuasion principles. Then he explains each of the answers, citing psychological research in principles that movtivate people to act. He concludes each explanation with how it applies to your website design and approach.

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  • Filed under: E-Mail Marketing

    • 5 Ways to Power Up the Appeal of Your Web Content

    Author: Best Media Marketing

    Jun 18

    In this article web context expert Nick Usborne offers helpful tips that can help the topics of your new webpages be perceived as much more attractive. This is the smart way to leverage your time — and some you haven’t thought of yourself!

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  • Filed under: E-Mail Marketing

    • How to Set Your Content Free with Andy Beal (6:09)

    Author: Best Media Marketing

    Jun 18

    In this video interview, marketing consultant Andy Beal explains how you can promote your site by hosting images, videos, and PowerPoint slides on various sharing sites.

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  • Filed under: E-Mail Marketing

    • Components of Good Direct Response Landing Pages with Tim Ash (6:30)

    Author: Best Media Marketing

    Jun 13

    In this video interview, landing page expert Tim Ash discusses the three major components of a direct-response landing page and how to arrange them in a clear visual hierarchy. He develops two separate areas of the page: an ‘action block’ and a right-hand column that provides assurances to customers.

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  • Filed under: E-Mail Marketing

    • If You Ignore Customers’ Questions, You’ll Kill the Sale

    Author: Best Media Marketing

    Jun 13

    Sales people who ignore questions kill most of their sales. Your website is killing sales right now as you’re reading this. In this article, expert copywriter Jeff Sexton explains how to identify key customer questions and provide a solution on your site that will increase conversions.

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  • Filed under: E-Mail Marketing

    • Recent Articles on Internet Marketing for June 15th

    Author: Best Media Marketing

    Jun 13

    Here are a few recent articles and resources I’ve found last week that might interest you.

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  • Filed under: E-Mail Marketing

    • 8 Steps to Building an Optimized Local Business Listing

    Author: Best Media Marketing

    Jun 4

    Local search optimization expert Dev Basu explains the 8 steps involved in providing maximum optimization — and great search engine results visibility — for local businesses seeking to marketing on the Internet. What he explains can be implemented by the majority of small business owners who are determined. Particularly helpful are sections on business category selection and uploading images and videos.

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  • Filed under: E-Mail Marketing
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