In this video interview, legendary search guru Mike Grehan discusses another way of looking at the linkage of the Internet, a concept that he calls the Synaptic Web. Like the brain’s neural network, the social web allows people to link together, form consensus, and find solutions.

In this article, linking expert Eric Enge explains the two benefits of creating a profile of backlinks to your competitor’s website. First, you can request the same webmasters to link to your site. Second, you can discover site categories that might have an interest in your type of site.