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Recent Articles on Internet Marketing for August 31st

Author: Best Media Marketing

Aug 27

Here are a few recent articles and resources I found this week that might interest you.

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  • Filed under: E-Mail Marketing

    • Is Mobile Search Marketing Finally Here? with Michael Martin (3:17)

    Author: Best Media Marketing

    Aug 27

    In this brief video interview, mobile search marketing expert Michael Martin indicates that after many promises in previous years, 2010 is actually the year when mobile takes off. He explains why mobile devices have a conversion rate for local searches four times that of other types of browsers, plus current growth statistics for Internet-capable smartphones.

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  • Filed under: E-Mail Marketing

    • Advanced Local Search: Reviews, Offbeat Citations, and PPC Integration

    Author: Best Media Marketing

    Aug 27

    In this final article in a series on local search optimization, SEO expert Dev Basu explains the tricks of building ‘citations’ to your business and getting reviews for your business to build your visibility in the ‘7-pack’ of business listings, and how to link your AdWords campaign to Google Maps to get noticed.

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    • Roles vs. Personas vs. Cognitive Styles in Conversion Optimization

    Author: Best Media Marketing

    Aug 24

    In this article conversion expert Tim Ash clarifies three often-confused terms used to describe and “type” site visitors. (1) Roles describe classes of visitors. (2) A Persona is a carefully-constructed prototype of a type of visitor. (3) Cognitive Styles consider temperaments and behavior types. Ash explains how each can help in landing page optimization.

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    • The Future of Mobile Devices as Persuasion Platforms with BJ Fogg (5:44)

    Author: Best Media Marketing

    Aug 21

    In this fascinating video interview, Stanford persuasion psychologist BJ Fogg contends that we are on the cusp of the next stage of human evolution where every human will have a mobile device with them throughout their lives as a persuasion platform that will influence behavior.

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    • The 4 Worst Questions to Ask a Search Engine Optimization Firm

    Author: Best Media Marketing

    Aug 10

    How do you decide which SEO firm to contract with, or which SEO candidate to hire as your in-house employee? Asking questions. In this article, SEO expert Wil Reynolds explains the 4 worst questions to ask — and why — and offers some alternative questions that will help you assess an SEO firm’s worth.

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    • A/B Split Testing vs. Multivariate Testing with Lance Loveday (5:16)

    Author: Best Media Marketing

    Aug 10

    In this video interview, conversion expert Lance Loveday explains the pros and cons of simple A/B split-testing vs. the much more complex multivariate testing. He suggests starting with A/B testing for the basic layout for big performance gains, then moving to multivariate testing for additional incremental gains.

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  • Filed under: E-Mail Marketing

    • Recent Articles on Internet Marketing for August 10th

    Author: Best Media Marketing

    Aug 10

    Here are a few recent articles and resources I found this week that might interest you.

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  • Filed under: E-Mail Marketing

    • 4 Powerful Web Content Ideas that Don’t Depend on Text Alone

    Author: Best Media Marketing

    Aug 4

    In this article, content expert Nick Usborne contends that social media success tells us what web users want: interaction, a voice. Suggests including non-text features such as videos, slideshows, comments function, and a poll or survey.

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    • What to Test on Non-Landing Pages with Lance Loveday (4:24)

    Author: Best Media Marketing

    Aug 3

    In this video interview, conversion and design expert Lance Loveday discusses why it’s important to test non-landing pages. He touches when and why you should test the check-out process, the homepage, and sectional pages. Often minor tweaks to graphics and text can make a large difference.

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  • Filed under: E-Mail Marketing
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