In this video interview, conversion expert Tim Ash talks about how new capabilities to link to Facebook, that can help you personalize your online store based on your customer’s Facebook profile and thus improve your conversion rate.

In this article, Internet marketing expert Lorrie Thomas offers four New Year’s resolutions that can get your website working better for you. Her tips are in the areas of homepage optimization, improving your “about us” page, SEO ideas, and social media involvement.

In this video interview, conversion expert Bryan Eisenberg explains how to increase your sales conversions by categorizing your product selections in creative ways that reflect your customers’ actual buying concerns.  He gives examples from women’s bathing suit shopping at LandsEnd.com.

In this article, web content expert Nick Usborne explains why producing a quantity of short, low quality articles is now producing lower rankings, due to algorithm changes in Google’s Mayday update. Takeway: quality articles that will get social media attention.

In this video interview, legendary search guru Mike Grehan discusses another way of looking at the linkage of the Internet, a concept that he calls the Synaptic Web. Like the brain’s neural network, the social web allows people to link together, form consensus, and find solutions.

In this article, linking expert Eric Enge explains the two benefits of creating a profile of backlinks to your competitor’s website. First, you can request the same webmasters to link to your site. Second, you can discover site categories that might have an interest in your type of site.

In this article web context expert Nick Usborne offers helpful tips that can help the topics of your new webpages be perceived as much more attractive. This is the smart way to leverage your time — and some you haven’t thought of yourself!

In this video interview, copywriting and conversion expert Jeff Sexton offers some tips on writing e-mail subject lines that get the click-through. He explains how to increase click-throughs using various types of hooks as well as Robert Cialdini’s ’6 weapons of influence.’ He discusses how to test subject lines for best results.