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Using Google Places to Maximize Ad Performance in Google AdWords

Best Media Marketing — Sat, 24 Jul 2010 22:20:04 +0000

In this article, paid search expert Christine Churchill explains how local PPC advertisers can get an extra “show map” line to appear in their ads by linking to data in their Google Places accounts. It’ll help boost click-throughs at no extra cost.

Recent Articles on Internet Marketing for July 27th

Best Media Marketing — Sat, 24 Jul 2010 22:20:03 +0000

Here are a few recent articles and resources I found this week that might interest you.

The Emergence of the Synaptic Web with Mike Grehan (4:05)

Best Media Marketing — Sat, 24 Jul 2010 22:20:03 +0000

In this video interview, legendary search guru Mike Grehan discusses another way of looking at the linkage of the Internet, a concept that he calls the Synaptic Web. Like the brain’s neural network, the social web allows people to link together, form consensus, and find solutions.

Building a Backlink Profile of Your Competitors

Best Media Marketing — Sun, 18 Jul 2010 20:00:08 +0000

In this article, linking expert Eric Enge explains the two benefits of creating a profile of backlinks to your competitor’s website. First, you can request the same webmasters to link to your site. Second, you can discover site categories that might have an interest in your type of site.

How to Promote and Syndicate Your Local Business Listings

Best Media Marketing — Sat, 10 Jul 2010 05:20:03 +0000

Local business listings on Google Places don’t rank high unless they have citations from third party data providers or from mentions on webpages across the Internet. In part 4 of a series, Local Internet marketing expert Dev Basu explains how to obtain these citations.

Free Blogs vs. Hosting Your Own Blog: Pros and Cons

Best Media Marketing — Fri, 02 Jul 2010 21:40:02 +0000

In this article, social media expert Lorrie Thomas explains how to make the decision of hosting a blog on your own domain or using a free blogging service. She discusses the pros and cons of each option to help you make the best choice for your organization.

How to Leverage the ‘Long Tail’ of Search with Eric Enge (8:13)

Best Media Marketing — Sat, 26 Jun 2010 19:20:03 +0000

In this video interview, SEO expert Eric Enge first explains the meaning and importantce of optimizing for multi-word, ”long tail” search terms. Then he describes a technique his firm has used to produce for clients webpages optimized for long tail terms.

Can You Pass this Short Quiz on Being Persuasive?

Best Media Marketing — Sat, 26 Jun 2010 19:20:03 +0000

In this article conversion expert Todd Follansbee provides a quick quiz to see how well you understand key persuasion principles. Then he explains each of the answers, citing psychological research in principles that movtivate people to act. He concludes each explanation with how it applies to your website design and approach.

5 Ways to Power Up the Appeal of Your Web Content

Best Media Marketing — Fri, 18 Jun 2010 06:20:07 +0000

In this article web context expert Nick Usborne offers helpful tips that can help the topics of your new webpages be perceived as much more attractive. This is the smart way to leverage your time — and some you haven’t thought of yourself!

How to Set Your Content Free with Andy Beal (6:09)

Best Media Marketing — Fri, 18 Jun 2010 06:20:06 +0000

In this video interview, marketing consultant Andy Beal explains how you can promote your site by hosting images, videos, and PowerPoint slides on various sharing sites.