Archive for the ‘ E-Zine Tips ’ Category

noscripta href=http://www.sibresource.ru/#1058;#1102;#1084;#1077;#1085;#1100; #1083;#1072;#1085;#1076;#1096;#1072;#1092;#1090;/a/noscriptripta href=http://www.videnov.com/#1084;#1077;#1073;#1077;#1083;#1080;/a/noscriptbased email newsletters on average do not have the same level of perceived economic value as print-based newsletters, yet ebooks can sell for 2-5 times the same price as a print book of the same exact content. Seems contradictory, no?

Recently in Tempe Arizona I was sitting next to Tom Kulzer, CEO of Aweber. He lives in the autoresponder & sequenced email service provider world and not the ezine publishing world (even though his clients also publish ezines with his service). Check out his argument for why the ezine model is not as cool as the sequenced autoresponder model:

More than a year ago, I shared how important it is to give your blog audience the ability to subscribe via email to your newest blog entry sent to them in either real-time or daily/weekly summary. This year, I’m encouraging you to take the NEXT step in this evolution and give your blog commentors the ability to subscribe via email to the comment thread they are leaving a comment on. Here’s why and how:

AOL quietly launched their Goodmail CertifiedEmail service this past week. WHAT? Yes folks, their plans are moving forward:

One huge mistake that many ezine publishers do when sending HTML email newsletters is that they will test their design to their email client (software they use to check & send email) and wrongly assume the rest of the world uses the same email software. Today, you’ll learn about Inline HTML vs. Internal/External CSS stylesheets for your ezine template:

A recent subject line research article by Return Path identified that “click-through rates (CTR) for subject lines with 49 or fewer characters were 75 percent higher than for those with 50 or more.” Wow, why is this so?

Why Does My Email or Ezine Open Rate Slide Downhill?

Is your ezine “Open Rate” sliding worse than a coastline house in a mudslide into the ocean? Is there something you can do about it? An Ezine-Tips reader sent me this letter and I’ll answer some of the questions or issues including an important trend to watch over the EU’s data privacy acts that may impact this issue:

I knew something was up when my hard bounces for a recent mailing shot up 454%. Today, an important lesson on what will happen to your Earthlink & Mindspring email list members when their new challenge/response system eats your members for lunch.

In many affiliate programs, you will often see 98% of the performance coming from 2% of your affiliates. Today I’m going to recommend that you segment your affiliate partners (those who sell for you online on a commission basis) by either being in your top 2% or your bottom 98% so that you can email each segment a different series of emails to drive sales.

Here’s a handy checklist for you to review to see how many of these things you already are doing or may want to be doing to increase your visitor to subscriber conversion rate.