Many times I come to an email newsletter to get a specific outcome, such as being more informed, keeping up on trends, picking up a new strategy to test, or simply being entertained… and lately I’ve noticed handfuls of ezine publishers who have a hard time realizing that I didn’t give them permission to tell me about their personal life… on and on and on and on… You get the point.

If you’ve run out of ‘good’ ideas for topics for your next email newsletter, today you’re going to discover my top 5 favorite ways to pick new ezine topics and a link to another article of 20 more new ezine topical ideas for you to leverage.

There are two types of evil when it comes email newsletter publishers who repurpose their email lists: Type 1) Intentionally misleading and no true respect for the privacy of their list member and Type 2) List-slaughter is where they unintentionally come to the realization that the current ezine relationship isn’t working for their business interests any more so they take liberties that they know are wrong.

Today I dipped into the AskChrisKnight folder to answer the most pressing questions sent in recently… ranging from email subscriber valuation to editorial calendars and ezine list building.

Is there ever a good argument to force or ask your email newsletter members to resubscribe? …to confirm their interest in receiving your emails? Let’s address this ezine subscription renewal issue together by listening to Dale’s story and my response.

Your reputation determines your email deliverability more so than your content… at least that’s the finding of a recent Lyris ISP Deliverability Report card for 1st quarter 2007. Two things that can improve your email campaign and newsletter results are:

Recently Email Service Provider (ESP) MailerMailer released an email metrics report on the first half of this year. To save you some time from reading all 28 pages of this report, I’m going to give you the quick highlights:

With the holiday shopping season in full gear, many retail and e-tailers have already had a strong October and November sales rush thanks largely in part to their email marketing efforts. When consumer buying budgets are blown, many e-tailers turn to increasing their email frequency with hopes to gently brow beat their prospects & clients into buying. There’s a better way:

According to the Retail Email blog (Chad White), they found in that 68% of retailers in their survey sent out a Cyber-Monday promotion compared to 44% last year (54% increase). In addition, 25% of retailers in their survey sent promotional emails the Sunday before compared to 12% last year (108% increase). Read on to learn more about best practices for handling unsub requests.

The EOY (End Of Year) time is a great reason to send a series of email newsletters that answers various questions relating to the end of a period of time and the future outlook for the next year. Here are (6) new ezine content topic ideas for you to consider: